A free-play web app, website management and email marketing for a claw machine operator
For Kiddleton, a claw machine operator across the United States and Canada, Moweb manages the website and the web app where players register for free plays, delivered by email and as mobile wallet passes, and runs the email marketing that brings those players back.
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What we manage.
Kiddleton operates claw machines stocked with officially licensed prizes in venues across the United States and Canada, from malls and restaurants to hotels and entertainment centres. It is part of GENDA Americas.
Moweb looks after three connected parts of how Kiddleton reaches players: the company website, the web app where a player registers for free plays, and the email marketing that follows. A player signs up, the free plays arrive by email and as a pass in their phone's wallet, and they tap or scan the pass at the machine to play.
The Kiddleton challenge
A free play only works as marketing if claiming it takes seconds and the reward is actually there when the player reaches the machine.
- 1Registration at the venue - players sign up on their own phones, often standing next to the machine, so the flow has to be short and work on any device.
- 2Delivery the player can use straight away - a free play that sits unread in an inbox is not redeemed, so it also has to arrive as a pass in the phone's wallet.
- 3Promotions that change - venue campaigns come and go, and each needs its own page and offer without rebuilding the site.
- 4Bringing players back - a first free play is the start; follow-up email has to give registered players a reason to return.
- 5One brand across every touchpoint - website, registration, pass and email all have to look and read like the same company.
Our solutions
We manage the website, the registration web app and the email programme as one connected journey rather than three separate jobs.
- Website management - content, pages and updates for the company site, including the campaign pages behind venue promotions.
- Free-play web app - the registration app where a player enters their details and claims free plays, managed and kept running by Moweb.
- Email and wallet pass delivery - free plays are sent by email and as mobile wallet passes, so the player can tap or scan at the machine.
- Email marketing - campaigns to registered players, planned and sent by Moweb.
- Ongoing operation - this is managed work, not a one-off build: the team that runs it is the team that changes it.
Value delivered
- One team for the website, the registration app and the email programme
- Free plays delivered where players will use them: the inbox and the phone wallet
- Campaign pages added and changed without rebuilding the site
- Managed continuously rather than handed over
More case studies.
Proof
Work we have shipped.
Running promotions that need sign-up to redemption?
Registration, delivery and follow-up have to work as one journey. Talk to the team that manages Kiddleton's website, free-play app and email.