OTT app development for live and on-demand video.
We build streaming platforms your viewers can open on a browser, a phone or a television and simply watch: live events, a catch-up library, subscriptions and the back office your team uses to publish. One back end serves every screen, and the build is tested under load before your first big event, not during it.
- LLive event startedStream published to web, mobile and TV
- NNew subscriberPlan activated, access granted
- MMatch recording readyEncoded and added to the library
- VViewer on a slow connectionPlayer stepped down, no stall
An OTT app: what it is
An OTT app is an application that delivers video to viewers over the internet, live or on demand, on phones, browsers and smart TVs, without a cable or satellite provider.
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What an OTT platform from Moweb covers.
A common starting point: you own or license video that people will pay to watch, such as live sport, shows, short clips or training content, and you want it under your own name instead of on someone else's channel. That means apps on the screens your audience uses, a way to charge or sign viewers in, and a way for your own team to schedule and publish without calling a developer.
We build the whole chain: the viewer apps for web, mobile and television, the back end that holds the catalogue and decides who may watch what, the publishing tools for your team, and the video pipeline that takes a camera feed or an uploaded file and turns it into streams each device can play. The viewer apps share one back end, so a title published once appears everywhere and a subscription bought on one screen works on the others.
Two projects in our portfolio sit behind this page. RTH TV is an OTT platform that streams live sports events and recorded matches on web, mobile and smart TV devices for audiences across the Americas; we built it for consistent playback quality, multi-device access and high-traffic live events. Catch up is a social infotainment platform for short clips of news, entertainment and lifestyle content, which we designed and built for browsing and viewing on web and mobile.
The hard parts of streaming, and how we handle them.
A streaming app that looks right in a demo can still fail on the night of a big event. These are the parts that decide whether viewers stay, and we plan for them from the first week.
Playback that adapts to each connection
Viewers arrive on fibre, on mobile data and on hotel wifi. We encode each video into several quality levels and use adaptive streaming (HLS or MPEG-DASH), so the player moves down a level on a weak connection instead of freezing, and back up when the connection recovers.
Live events that arrive all at once
A live audience does not build gradually. Most of it turns up in the minutes around the start. We put video delivery on a content delivery network, keep sign-in and payment paths separate from the stream itself, and load test the full path before the event so the first real peak is not the first test.
Access rules and content protection
Rights holders usually set terms: who may watch, in which countries, on how many devices at once. The back end checks every play request against the viewer's plan and those rules. Where your licence requires it, we add signed playback links and digital rights management so a stream cannot simply be copied and shared.
Many screens, one catalogue
A television app is used from a sofa with a remote, runs on slower hardware than a phone and goes through its own store review. We design each screen for how it is used, but keep one catalogue, one account system and one set of business rules behind them, so your team publishes once.
How we build your streaming platform.
Four steps, each with something you can check before we move on. The scope and price are fixed before the build starts.
Map content, rights and screens
We list what you will stream, live or recorded, the rights and regions attached to it, how viewers will pay or sign in, and which devices matter first. That decides the scope and the order of release.
Prove playback first
Before the rest of the product exists, we run a sample of your own video through the pipeline and play it on the target devices. Problems with formats, feeds or devices show up here, when they are cheap to fix.
Build the apps and the back office
Viewer apps, catalogue, accounts, payments and publishing tools are built in short releases you can open and use. Your team starts loading real content into the back office while the apps are still in progress.
Load test, launch and monitor
We rehearse a live event at expected audience size, fix what bends, then launch. You get dashboards for stream health and playback errors, alerts when something degrades, and a runbook for event days.
What we build into an OTT platform.
The parts most streaming services need, for the three groups who use them: viewers, your content team and the people running the business.
Viewer apps for web, mobile and TV
Browse, search, watch and resume on a browser, a phone or a television, with layouts designed for each screen and a shared account so a viewer can stop on one device and continue on another.
Live events and schedules
Live streams with event pages, start times in the viewer's own time zone, reminders before an event begins, and a recording published to the library when it ends.
Video-on-demand library
Uploads encoded into streaming formats, organised into categories, series or seasons, with artwork, descriptions and the rails and collections that appear on the home screen.
Subscriptions and pay-per-view
Monthly and annual plans, single-event passes, free tiers and promotional codes, with payments taken on the web and through each app store's own billing where the store requires it.
Publishing tools for your team
A back office where your content team uploads video, schedules live events, sets what is free or paid and in which regions, and arranges the home screen, without a developer in the loop.
Accounts, devices and access
Sign-in that works across screens, limits on simultaneous streams, watch history and continue-watching, and a check on every play request against the viewer's plan and region.
Audience and playback reporting
What was watched, for how long and on which devices, alongside technical measures such as start failures and buffering, so content and engineering decisions rest on the same data.
Why streaming businesses work with Moweb.
What you get from us, and what we will tell you before you spend anything.
A live sports platform already delivered
We built RTH TV, an OTT platform streaming live sports events and recorded matches on web, mobile and smart TV devices, engineered for multi-device access and high-traffic live events.
Certified security and process
Moweb is ISO 27001:2022 certified and CMMI Level 3 appraised. Viewer accounts, payment records and unreleased content are handled under that process, with access limited to the people working on your project.
Fixed scope, owned outcome
We agree the scope, the devices and the price before the build. A single team owns delivery through launch, rather than selling you hours.
Honest advice on build versus buy
If a hosted video platform already does what you need, we will say so on the first call. We build when your content model, your screens or your business rules do not fit a standard product.
Where a custom streaming platform fits.
When a hosted video platform is enough.
Hosted video platforms and ready-made OTT products let you upload content, pick a template and launch branded apps for a monthly fee or a share of revenue. If your catalogue is straightforward, your pricing is one or two plans, and you are content with the screens and layouts the product offers, start there. It is faster and cheaper than a build, and it lets you find out whether the audience exists before you invest further.
A custom platform earns its cost when the standard product stops fitting: live events that need their own schedules, passes and replays; rights that differ by country or by title; a fee model where the platform's share of revenue becomes larger than the cost of owning the software; viewing data you want to hold yourself; or an experience, such as short clips mixed with long-form or live, that templates do not offer. We can also build around a hosted video service, keeping its encoding and delivery while you own the apps and the customer relationship.
Built with the right tools.
Production-grade technology, chosen to fit your stack and constraints.
Projects behind this page
Questions about OTT App Development.
What teams ask before they start.
It depends on how many screens you launch on, whether you stream live as well as on demand, how viewers pay, and how much content protection your rights holders require. A web and mobile video-on-demand service is a smaller project than one with live events and television apps. We fix the scope and price after a short discovery call, before any build work starts.
Proof
Work we have shipped.
Put your video on every screen your audience uses.
Tell us what you stream, who watches and how you want to charge. We will tell you whether a hosted product fits, or scope a fixed-price build for the screens that matter first.