Membership and subscription app development.
We build membership, subscription and loyalty products for clubs, communities, publishers and brands: sign-up and recurring payments, member-only content, offers and rewards, and an admin panel your own team runs. We built the Meat Member Club app and web shop, the Next Big Idea Club subscription website and the Enjoy Stevie discount platform.
- NNew member joinedFree trial started, welcome email sent
- NNew recipe video publishedVisible to members in the app
- MMember price appliedDiscount matched to the account at checkout
- AAnnual plan renewedPayment taken, receipt sent
A membership app: what it is
A membership app is software that signs members up, takes recurring payments, and gives paying members access to content, offers or services that non-members do not get.
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What a membership product from Moweb does.
A membership business sells a relationship, not a single purchase, so the software has to give people a reason to join, a reason to come back and no way to lose their membership by accident. Clubs and communities usually come to us with members spread across a payment tool, a newsletter and a spreadsheet, or with a website that takes sign-ups and then gives members nothing to open.
We build around one member account. The same identity signs up, pays, reads or watches the content, collects the rewards and gets the member price in the shop, whether the member is in the app or on the website. Your team publishes content, creates offers and manages plans from an admin panel, without waiting for a developer or an app release.
Three delivered projects show the range. For Meat Member Club, a community for meat and barbecue enthusiasts, Moweb built the mobile app and web shop from scratch, starting in June 2024 and launching in 2025: video and recipe content, discount offers and a loyalty system tied to linked membership accounts, with an admin panel the client runs. For Next Big Idea Club, a subscription nonfiction book club, we designed and developed the subscription website on a bespoke CMS, covering membership sign-up, payments and the club's magazine, and managed it after launch. For Enjoy Stevie we built a subscription discount platform on web, iOS and Android, where subscribers get deals from restaurant chains and online retailers.
What a membership product has to get right.
A sign-up form and a payment button are quick to build. The four problems below decide whether members stay past the first renewal, and each one comes from a membership product we have delivered.
One membership across app, website and shop
A member should be the same member everywhere. On Meat Member Club the app and the web shop share membership state, so the membership, the loyalty system and the member discount all resolve against one account at the point of purchase. Members never hold two logins, and your team never reconciles two lists.
Recurring payments without surprises
Free trials, monthly and annual plans, upgrades, failed card retries, reminders and cancellations all have to behave the way your terms say. We also confirm at scoping which payments must go through Apple's and Google's in-app purchase systems and which can go through your own payment provider, because the store rules differ for digital content and for physical goods.
Content your own team can publish
A community stays alive only if the people who run it can publish without engineers. Meat Member Club's team manages its content from an admin panel, and Next Big Idea Club's team publishes its magazine through the CMS. We build the publishing tools around how your team already works.
Offers and loyalty that partners can honour
Benefits often come from other brands. For Enjoy Stevie we built a single backend that holds many brands and their discount offers, plus pre-configured modules that let their team build a customer landing page in 10 to 15 minutes. Points, tiers, codes and partner redemptions are rules in the system, visible to the member and to your team.
How we build your membership product.
Four steps, each with something you can see and test before we move on. The scope and price are fixed before the build starts.
Define plans and benefits
We write down your plans, prices, trial rules and benefits, what members can do before and after paying, and which payments go through the app stores.
Design the member journey
You get clickable screens for sign-up, payment, the member home, the shop and the admin panel. We agree them with you before any code is written.
Build app, website and admin together
We build the member account first and everything else on top of it, in stages you can try, with test payments and renewals run before launch.
Launch, then support and extend
We handle the app store submissions and the launch, including moving existing members across where needed. Ongoing support and changes are available on an agreed scope.
What a membership platform includes.
The modules clubs, communities and subscription brands ask for most. You choose which ones the first release needs.
Sign-up, plans and member accounts
Free, monthly and annual plans, trials, linked accounts for families or teams where you offer them, and a profile where members see their plan, benefits and history.
Recurring billing and renewals
Card payments and renewals through a payment provider, in-app purchases where the app stores require them, receipts, failed-payment reminders, upgrades, pauses and cancellations.
Member content
Videos, recipes, articles and guides, open to everyone or limited by plan, with categories, search and favourites so members find something new each visit.
Loyalty, rewards and partner offers
Points and tiers, discount offers from partner brands, redemption codes and member-only deals, with each use recorded against the member's account.
Member shop
A web shop or in-app shop where the member price is applied automatically at checkout, with orders, delivery details and order history in the same account.
Admin panel and CMS
Your team publishes content, creates offers, edits plans, looks up members and sees who joined, renewed or cancelled, without a developer or an app release.
Email, push and campaign pages
Push notifications, email templates for welcome, renewal and win-back messages, and landing pages your team can set up for a campaign or a partner.
Why clubs and subscription brands work with Moweb.
An offshore team is a fair thing to question. Here is what you get and how we protect your data.
Membership products already delivered
We built the Meat Member Club app and web shop, the Next Big Idea Club subscription website and the Enjoy Stevie discount platform. Meat Member Club rated the engagement 5.0 out of 5 in a published Clutch review, and we still support the product.
Certified security and process
Moweb is ISO 27001:2022 certified and CMMI Level 3 appraised. Member details and payment records stay inside the project team and are never used for anything else.
Fixed scope, owned outcome
We agree the scope, the screens and the price before the build. A single team owns delivery through go-live, instead of selling you hours.
Honest advice on build versus buy
If a ready-made membership platform covers what your members need, we will tell you and you can start there. We build when the fit is not there.
Membership businesses we build for.
When a ready-made membership platform is enough.
Hosted membership and community platforms exist, and so do membership add-ons for common website builders. If you need gated content, one or two plans and a newsletter, one of those will be cheaper and faster than a build. If that is where you are, we will say so on the first call.
A custom build earns its cost when the membership has to span an app and a shop with member pricing, when loyalty or partner offers are part of what members pay for, when you want your own branded app in the app stores, when content, commerce and community must share one account, or when platform fees and revenue share have grown past what owning the software would cost.
Built with the right tools.
Production-grade technology, chosen to fit your stack and constraints.
Questions about Membership App Development.
What teams ask before they start.
It depends on what the first release has to do: whether it is an app, a website or both, how many plans and benefits there are, whether there is a shop with member pricing, how much content tooling your team needs, and whether existing members must be moved across. We fix the scope and the price after a short discovery call, before any build work starts.
Proof
Work we have shipped.
Tell us what your members get and how they pay.
Send us your plans, your benefits and where members sign up today. We will tell you whether a ready-made platform fits or scope a fixed-price build.